BearWise Press Room

About BearWise

BearWise® is an education and outreach program founded, supported and funded by member state wildlife agencies. Today BearWise is a national program of the Association of Fish and Wildlife Agencies (AFWA).

BearWise Member States as of March 2025

BearWise is managed by a national team of state agency bear biologists and communications professionals from the private sector, working together to ensure that no matter where people live, play or travel, they get the same consistent about living responsibly with bears.

Sound Science, Real World Solutions
The BearWise team works together to ensure that BearWise content, messaging and materials reflect both sound science and the everyday realities of living, working and recreating in bear country.

BearWise®  Created by bear biologists. Supported by State Wildlife Agencies. Dedicated to helping people live responsibly with bears.

How to Write, Talk (and Think) BearWise

BearWise Communication Guide

You have the power to help everyone understand how and why people (often unintentionally) cause most human-bear conflicts. And even more importantly, how living BearWise can prevent them. 

Communication Guide Contents:

Let’s Talk Bears – 1
– Consequences of Attracting Bears
– Bears Are Not Furry People
– Don’t Blame the Bear
Responsible Communication – 2
Terms to Avoid, Phrases to Use – 3
BearWise as Your Resource – 4
– How to Use Our Name & Content
– Interviews, Experts, Research

Using BearWise Content

BearWise outreach materials (free downloads in our store) may be reproduced as is and shared, posted, printed.

The BearWise article bank features dozens of articles meant to be shared. Our primary focus is on easy-to-understand, proven ways to prevent conflicts with bears at home and outdoors and help keep people safe and bears wild. Our regular features on bear behavior and biology help people understand what drives bear behavior.

Subscribe to receive BearWise articles and announcements as soon as they are published.

When sharing/reprinting BearWise articles: BearWise content is copyrighted. You may reprint, redistribute or excerpt without changing or altering content in any way. Required credit line: Courtesy of BearWise®  |  BearWise.org

Please notify us where BearWise content will be used.
To request written permission for any other use, please contact us.

Using BearWise Photos/Videos: Many photographers have granted BearWise the right to use their photos because they support the BearWise mission. For permission to use a BearWise photo, please contact support@BearWise.org.

Using the BearWise Name / Logo

The name BearWise® and the BearWise logo are registered trademarks, and must be used in accordance with our guidelines. Download BearWise Name & Logo Usage Guide.

BearWise is one word, with a capital B and W.
The BearWise brand name should not be altered. BearWise is not an organization or group. Misuse makes BearWise seem like just a clever play on words rather than a national program.
  • No quotation marks (“BearWise”)
  • Never in possessive form (BearWise’s)
  • Do not use lowercase (bearwise or Bearwise)
  • Not hyphenated (Bear-Wise)
The registered trademark symbol ® is required with the first or primary use of BearWise in any printed or digital materials or messaging (press releases, newsletters, blogs, etc).
When listing our website, please capitalize the B and W: BearWise.org

Request hi-res logo (provide your name, organization/publication, phone number)

BearWise AFWA logo

The BearWise® name and logos are registered trademarks of the Association of Fish & Wildlife Agencies and may not be used on educational, promotional or commercial materials or products without prior written approval from BearWise.

BearWise in the News

by Brian Whipkey, Pennsylvania Outdoors Columnist: 

Black bears appear to be healthy during this winter’s hibernation in Pennsylvania.

“So far, a lot of the bears are in good shape,” said Emily Carrollo, black bear program manager for the Pennsylvania Game Commission, during a mother bear den check Friday in northern Cambria County. In considering this year’s and last year’s den checks, “Every single bear we went to had a beautiful coat and was fat and happy. And the cubs were in really good shape,” she said.

“We go to anywhere from a dozen to three dozen dens every year, depending on the research we have going on in the state of Pennsylvania,” she said. This year is an in-between research year, and the team is only checking on eight dens and a few yearling bears.

Read Original Article for BearWise Tips (Go Erie, March 2023)

BearWise Press Releases & Announcements

BearWise® has a prominent role at 6th International Human-Bear Conflicts Workshop in Lake Tahoe, Nevada in October 2022. A five-member BearWise panel will discuss how BearWise builds bridges, promotes partnerships and works to bring people together at the national, state, community and neighborhood levels.

The Human-Bear Conflicts Workshop is a unique gathering that occurs every three or four years and brings together wildlife managers, social scientists, educators, researchers, groups and organizations and people from all over the world and all walks of life who are involved in better understanding, resolving and preventing human-caused conflicts with bears. Submissions are reviewed and voted in by a large panel of independent judges, so it is an honor to be chosen to share the BearWise story with this international audience.

Learn more at www.humanbearconflicts.org

BearWise Contacts

National Chairman:
Nate Bowersock, Missouri Department of Conservation
Nathaniel.Bowersock@mdc.mo.gov
Communications and Marketing Director:
Linda Masterson
media@bearwise.org, 970-231-7500    
To inquire about ordering outreach materials for a state agency:
support@bearwise.org
State Bear Management Information:
Every state wildlife agency has unique factors that steer state bear management policies and actions. To request information about bears in a specific state or a state-specific issue, incident, situation or action, contact the state wildlife agency directly. BearWise does not comment on these types of state-specific matters.